Guides on reducing COD returns, cutting RTO, and running smarter confirmation calls.
COD returns are silently killing Indian D2C margins. Here's why it happens, what it's actually costing you, and the one intervention that cuts RTO by 8–15%.
Shopify makes it easy to launch a D2C brand in India. It doesn't make it easy to stop COD orders from coming back. Here's the step-by-step fix.
Most brands either don't call at all, or use a robotic IVR that customers cut in 3 seconds. Here's the script that actually gets confirmed.